The Evolving Business Cohort 2024

Apply for our Evolving Business Cohort 2024 for special access to a programme of activities designed to inspire and educate you as you start or grow your Shrewsbury business.
Nisa at lunch

Are you a Shrewsbury-based business person or entrepreneur, thinking about starting, growing or transforming your business?

Join our WISH Evolving Business Cohort 2024 for access to a programme of activities is designed to inspire and educate you, giving you the tools to think and operate differently and set your business up for future success.

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As a Cohort member, you’ll be a visible and integral part of our thriving Shrewsbury business community.

This is a funded programme, so participation is free of charge. All you’ll need to do is commit to attend our events (mainly out of work hours) and share your journey with us.

Successful applicants will receive:

  • Free places at each of our 3 Evolving Business events
  • Access to exclusive networking sessions and round tables
  • An interactive playbook, to help you take the advice given in the events and use it, setting yourself objectives and tracking your progress
  • A mentoring session with one of our event speakers to give you more inspiration and to help you to deliver against your objectives
  • Regular newsletters packed full of stories and advice on business transformation through innovation, culture and purpose
  • A Cohort gift bag
  • Promotion for your business through Shrewsbury BID’s marketing channels
  • A marketing toolkit to help promote your inclusion in the Cohort
  • The opportunity to apply for an Evolving Business Grant, designed to fund operational support for growing and evolving your business

What are we looking for?

  • Businesses owners, business leaders and entrepreneurs with a business idea
  • Based in Shrewsbury and the surrounding areas, within Shropshire Council area
  • Open to change and positive about the idea of evolving their business
  • With energy and optimism
  • Passionate about Shrewsbury as a great place to live, work and invest
  • Diversity is a key aim of the Work in Shrewsbury project and we welcome applications from individuals from underrepresented groups. If you have a disability or additional needs that require accommodation during the application process, please don't hesitate to let us know

Limited places are available – so please apply quickly!

Apply now


This project is funded by the UK Government through the UK Shared Prosperity Fund. The UK Shared Prosperity Fund provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit UK Shared Prosperity Fund.

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